Simplicity with Depth
An effective website presents its complexity as auxiliary, instead shifting user attention towards a set of basic information. My challenge was to craft an experience where each user can effectively find and grasp what they came to discover, and to simultenously satisfy those interested in depth. My solution was a system with three layers: Content, Emotion, and Pattern.
Layer 1: Content
Most users are visiting my website for an explicit purpose—they do not care about flair, only relevant content. This considered, my primary task was to provide these users a direct funnel to their need, where they could bypass the otherwise inevitable frustration of unclear navigation. From here, my content was posed to keep anything non-pertinent as sub-text, strictly sectioning my work into three worlds: Client, Supervisor, and Viewer.
Layer 2: Emotion
Integrating personality into my website makes the sheer quantity of information more palatable to my target audience. For those interested in me, they will find anecdotes explaining every role and portfolio piece featured. This commentary strives to compliment the user's consumption as might a multi-media player at a museum: unnecessary yet enriching.
Layer 3: Pattern
When executed correctly, nobody notices patterns—these are best thought of as quietly pleasant design accents. For my website, these take the form of a hidden voyage. As the user navigates between sections, from the distant 'Client' to the past 'Viewer', they unknowingly transition from space to sea. Notice how the moon at the base of 'Client' feeds into the dimly lit sky heading 'Supervisor'; how the ship sunk in the ocean of 'Viewer' takes you on as a passenger of my portfolios—treating the aging windows as your lens. These connections are set as inconsequential accents to a functional base which provide astute observers a reason to remain keen. Apparently, an observer such as yourself.
Thank you for exploring my website.